Jeeves × SILO · September 2026vs August 2026
Paid Ads
Performance
Sixth monthly report. Investment grew to $1,928.08 (+39%) as both platforms delivered more fully after the campaign adjustments, reaching 148,947 accounts. Even with families back in school, the campaigns delivered 10 bookings (+25%) and $29,478.09 in revenue (15.29x ROAS), while 48 checkouts and 69 leads (+13%) show intent is building for fall and holiday stays.
Total Bookings
+25%10
Confirmed reservations this month
Revenue
+12%$29,478.09
Total tracked revenue from bookings
ROAS
-19%15.29x
Revenue generated per ad dollar spent
Total Ad Spend
+39%$1,928.08
Total investment in paid campaigns
Cost per Booking
+11%$192.81
Average cost to acquire a reservation
Avg Booking Value
-10%$2,947.81
Average revenue per confirmed booking
Performance Trends
How the core paid-media metrics evolved from April to today
Revenue
$29,478.09
Booking revenue generated by paid media
Revenue trajectory since launch — the top-line outcome every other metric feeds into.
Bookings
10
Confirmed reservations from paid campaigns
Booking volume is the clearest signal of demand capture month over month.
ROAS
15.29x
Return per dollar invested
Checkouts
48
Checkout starts — demand entering the booking step
Cost per Booking
$192.81
Acquisition cost per confirmed reservation
Avg Booking Value
$2,947.81
Average revenue per confirmed booking
Funnel Performance
How visitors flow from impression to booking
Accounts Reached
Clicks
Website Accesses
Checkouts
Bookings
Traffic Channels Overview
All sources driving visitors to the site
| Channel | Sessions | Share | vs. August |
|---|---|---|---|
| Direct | 6,293 | 45.9% | -21% |
| Organic Search | 3,266 | 23.8% | -17% |
| Paid Search | 2,615 | 19.1% | -25% |
| Paid Social | 556 | 4.1% | +19% |
| Organic Social | 322 | 2.3% | +770% |
| Referral | 308 | 2.2% | -46% |
| AI Assistant | 207 | 1.5% | +11% |
| 67 | 0.5% | -92% | |
| Unassigned | 40 | 0.3% | +38% |
| Cross-network | 26 | 0.2% | new |
| Paid Other | 13 | 0.1% | new |
| Total | 13,713 | 100% | -22% |
September's GA4 acquisition overview provides sessions by channel, so this table shows volume and month-over-month movement. Email dipped after August's Brevo campaigns; engagement and channel-level revenue return once the full traffic acquisition export is available.
AI Assistant — Still Growing in the Slowest Month
While total site sessions eased 22% to 13,713 with the end of summer, traffic referred by AI tools kept climbing: 207 sessions in September, up 11% from August's 187 and its highest share of traffic yet (1.5%). Paid Social also grew 19% and Organic Social recovered to 322 sessions, showing the brand keeps attracting new audiences beyond search.
Performance Breakdown
Detailed metrics across the funnel
Traffic Quality
Accounts Reached
148,947
Clicks
5,478
CTR
3.68%
Cost per Click
$0.35
Website Performance
Website Accesses
3,184
Checkouts
48
Conversion Rate
0.31%
Checkout → Booking
20.8%
Lead Generation
Total Leads
69
Cost per Lead
$27.94
Leads / Booking
7
Pipeline Value
Remarketing 30–60d
KPI Benchmarks
Current performance vs. plan targets
ROAS
Above luxury benchmark of 6:1
CTR
Room to grow with Meta + creative tests
Conversion Rate
Expected — luxury bookings have longer consideration cycles
CPC
Within target range
Ads Summary
The month at a glance
Ads Summary
"September is Orlando's quietest travel month: reach grew 39% and clicks 8% on fuller delivery, and bookings grew 25% to 10 even in the off-season — ROAS at 15.29x and leads up 13% heading into the holiday window."
- Investment grew 39% to $1,928.08, reflecting fuller delivery across both platforms after the campaign adjustments made in August — building presence heading into the fall and holiday booking window.
- Reach grew 39% to 148,947 accounts and clicks 8% to 5,478, confirming the additional investment translated directly into visibility.
- Website accesses from ads came in at 3,184 (-20%), pointing to an opportunity to strengthen the path between the ad click and the site visit.
SEO Performance · September 2026
Organic Search
Performance
1,680
▼ -20% vs Aug (2,101)
1,328
▼ -16% vs Aug (1,586)
~10.5
▲ -9% vs Aug (~11.6)
~19
▼ -14% vs Aug (~22)
Traffic Trend
Monthly organic visits through September 2026
Organic Traffic Trend
Nov 2025 → Sep 2026
September closed at 1,680 clicks (-20% vs August) on 244,185 impressions — Orlando's quietest travel month. Average position improved from 11.6 to 10.5 and CTR held at 0.69%, while seasonal content (Celebration holiday events +31%, Fall Festivals, Thanksgiving) started picking up the fall and holiday demand.
Highest Traffic
Top Pages · September 2026
| Page | Sep | Aug | MoM | Pos. |
|---|---|---|---|---|
| Homepage (/) | 485 | 707 | -31% | 12.8 |
| CityWalk Guide | 125 | 159 | -21% | 7.9 |
| Celebration Holiday Events | 89 | 68 | +31% | 9.3 |
| Orlando Weather Guide | 73 | 112 | -35% | 8.1 |
| Encore Resort LP | 66 | 68 | -3% | 8.1 |
| Reunion Resort LP | 55 | 97 | -43% | 10.3 |
| Lake Eola Fun Facts | 41 | 28 | +46% | 9.5 |
| Disney Secrets | 40 | 70 | -43% | 6.7 |
| Orlando Fall Festivals | 34 | — | NEW | 8.4 |
| /stay/encore-resort/ | 34 | 23 | +48% | 8.4 |
Strongest Growth
Fastest-Growing Pages · September 2026
| Page | Sep | Aug | MoM | Pos. |
|---|---|---|---|---|
| /stay/encore-resort/ | 34 | 23 | +48% | 8.4 |
| Lake Eola Fun Facts | 41 | 28 | +46% | 9.5 |
| Celebration Holiday Events | 89 | 68 | +31% | 9.3 |
| Orlando Fall Festivals | 34 | — | NEW | 8.4 |
| EC484 (8-Bdrm Private Pool, Encore) | 18 | — | NEW | 6.5 |
| Thanksgiving in Orlando | 17 | — | NEW | 9.2 |
| W313E (9-Bdrm Game Room, Reunion) | 14 | 14 | 0% | 6.2 |
| Encore vs Reunion Resort | 9 | — | NEW | 5.5 |
Keyword Rankings
Brand, informational, and commercial queries from GSC · September 2026
Brand
Brand Queries
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| jeeves florida rentals | 138 | 548 | 25.2% | 1.1 |
| jeeves orlando | 38 | 147 | 25.9% | 1.1 |
| jeeves vacation homes | 24 | 59 | 40.7% | 1.0 |
| jeeves rentals | 18 | 107 | 16.8% | 1.1 |
| jeeves vacation rentals | 16 | 48 | 33.3% | 1.0 |
| jeeves | 14 | 539 | 2.6% | 7.7 |
| jeeves reunion resort | 12 | 38 | 31.6% | 1.6 |
| jeeves by casago | 11 | 24 | 45.8% | 1.0 |
Informational
Non-Brand · Informational
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| lake eola | 9 | 5,917 | 0.2% | 10.0 | +50% |
| fall festival orlando | 9 | 728 | 1.2% | 7.7 | +125% |
| fall festivals orlando | 8 | 423 | 1.9% | 6.9 | NEW |
| city walk parking | 6 | 801 | 0.7% | 7.3 | NEW |
| city walk parking rates | 4 | 342 | 1.2% | 4.5 | NEW |
| orlando fall festival | 4 | 127 | 3.1% | 8.1 | NEW |
| disney world secrets | 3 | 140 | 2.1% | 7.5 | NEW |
| when was epcot built | 2 | 511 | 0.4% | 4.3 | NEW |
| citywalk parking | 2 | 436 | 0.5% | 6.9 | -60% |
| disney secrets | 2 | 557 | 0.4% | 5.8 | Stable |
Transactional
Non-Brand · Commercial Intent
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| celebration florida christmas | 13 | 95 | 13.7% | 1.6 | +160% |
| encore orlando rentals | 5 | 190 | 2.6% | 8.6 | NEW |
| encore resort orlando | 3 | 433 | 0.7% | 10.3 | NEW |
| celebration christmas lights | 3 | 130 | 2.3% | 2.8 | NEW |
| celebration florida at christmas | 3 | 25 | 12.0% | 1.6 | NEW |
| 12 bedroom vacation homes in orlando | 3 | 23 | 13.0% | 1.9 | NEW |
| bears den reunion resort | 2 | 87 | 2.3% | 6.5 | NEW |
| reunion resort | 2 | 426 | 0.5% | 13.6 | Stable |
Performance by Segment
Device split and country breakdown · September 2026
By Device
Sep click distribution
By Country
Sep clicks by market
Content Strategy Impact
Published pieces and emerging query clusters
Content Strategy Impact
Published content performance
Celebration Holiday Events
CityWalk Guide (existing, optimized)
Orlando Weather Guide (existing)
Encore Resort LP
Reunion Resort LP
Orlando Fall Festivals (new)
Thanksgiving in Orlando (new)
Bear's Den Resort LP
Vacation Home vs Hotel (new)
New Query Clusters
Celebration Christmas / holidays
Celebration events page
Fall festivals Orlando
Fall Festivals guide (new)
CityWalk parking / rates
CityWalk guide
Lake Eola park
Local Area content
SEO Summary
The three things that matter most this month
SEO Summary
Key Takeaways · September 2026
- 01Organic clicks were 1,680 (-20% vs August) on 244,185 impressions. September is Orlando's quietest travel month, so the dip follows the calendar rather than a loss of visibility.
- 02Rankings actually improved: average position moved from 11.6 to 10.5 and CTR held at 0.69% — Google is placing the site higher on a tighter, more relevant set of queries.
- 03Seasonal content is already capturing fall and holiday demand: Celebration Holiday Events grew 31% (68 → 89), 'celebration florida christmas' ranks at 1.6 with a 13.7% CTR, and the new Fall Festivals and Thanksgiving pages entered the top pages.
October 2026 KPI Targets
Track these against next month's report
KPIs to Track
October 2026 targets
Total Organic Clicks
Fall and holiday content should lift clicks from the September low
Non-Brand Clicks
79% of total September traffic
Avg Position
Improved from 11.6 — keep tightening
Pages with 10+ clicks
Holiday pages and resort LPs as the next contributors
Total Impressions
Seasonal queries ramp up through November
Monthly Executive Brief
Strategic analysis, emerging trends, and recommendations
- 01The quietest month of the Orlando calendar. September delivered 10 bookings (+25%) and $29,478.09 from $1,928.08 in spend, at 15.29x ROAS. Even with families back in school and much of the audience planning ahead, every dollar invested returned more than fifteen dollars in bookings.
- 02More investment translated directly into visibility. After the August adjustments both platforms delivered more fully: reach grew 39% to 148,947 accounts and clicks 8% to 5,478. This is the audience we will remarket to as fall and holiday demand returns.
- 03Intent is still there — it is pointed at later dates. 48 checkout starts and 69 leads (+13%, all from Google) show purchase interest remains present. Organic search confirms it: holiday and fall content (Celebration Christmas, Fall Festivals, Thanksgiving) grew while summer queries faded.
- 04Off-season stays are shorter and more price-sensitive. Average booking value moved to $2,947.81 (-10%), while cost per reservation held at $192.81 (+11%) despite higher investment. Value per booking should recover as the holiday season brings back longer, higher-value stays.
- 05One clear opportunity: click to site visit. Website accesses from ads fell 20% to 3,184 even as clicks grew. Strengthening the path between the ad click and the landing page — load speed, page match and messaging — is the first optimization for October.
- 06The fall and holiday window is now. The priority is having campaigns, offers, inventory and landing pages lined up for Thanksgiving, Christmas and New Year's, so the audience built in September converts into reservations in the coming weeks.