Jeeves × SILO · April 2026
Paid Ads
Performance
First monthly report. Strategic overview of paid media, conversion efficiency, and revenue trajectory for Jeeves Florida Rentals.
Total Bookings
4
Confirmed reservations this month
Revenue
$7,336.70
Total tracked revenue from bookings
ROAS
8.25x
Revenue generated per ad dollar spent
Total Ad Spend
$889.40
Total investment in paid campaigns
Cost per Booking
$222.35
Average cost to acquire a reservation
Avg Booking Value
$1,834.18
Average revenue per confirmed booking
Channel Mix
Where the budget went this month
Google Ads
100% of April spend ran on Google. Strategy followed the planned 70/30 split — favoring high-intent and resort-specific terms with proven historical performance.
High-Intent / Resort Terms
70%
Broad Discovery
30%
Meta Ads
Meta did not run this month due to a pending issue on the ad account. Once resolved, Meta will restore prospecting volume and unlock the 19,288-email Custom Audience for remarketing.
Funnel Performance
How visitors flow from impression to booking
Accounts Reached
Clicks
Website Accesses
Checkouts
Bookings
Strategic Insights
Narrative summary of this month's performance
This Month in One Sentence
"Google-only launch month: tightly focused spend on high-intent and proven resort terms produced an 8.25x ROAS and a strong 181-lead remarketing pool — even with Meta offline."
Strategic Insights
- First reporting month: ads ran exclusively on Google due to a pending issue on the Meta Ads account, which limited top-of-funnel reach but kept spend tightly focused on intent-driven traffic.
- 70% of the budget was focused on high-intent searches and resort-specific terms with a proven performance history, prioritizing efficiency over volume in the launch month.
- The remaining 30% was directed toward broader discovery keywords to start collecting signal for future Performance Max and Lookalike expansion once Meta is back online.
- Despite low booking volume (4 reservations), the average booking value of $1,834 produced a strong 8.25x ROAS — well within the luxury benchmark of 6:1–10:1 outlined in the strategy plan.
- Lead generation was a clear standout: 181 leads at $4.91 CPL builds a meaningful remarketing pool to feed the 30–60 day booking window typical for vacation rentals.
- Next month: reactivate Meta to restore awareness and prospecting volume, then layer Custom Audiences from the 19,288 past-guest email pool to compound efficiency.
Performance Breakdown
Detailed metrics across the funnel
Traffic Quality
Accounts Reached
27,104
Clicks
1,647
CTR
6.08%
Cost per Click
$0.54
Website Performance
Website Accesses
1,521
Checkouts
50
Conversion Rate
0.26%
Checkout → Booking
8.0%
Lead Generation
Total Leads
181
Cost per Lead
$4.91
Leads / Booking
45
Pipeline Value
Remarketing 30–60d
KPI Benchmarks
Current performance vs. plan targets
ROAS
Above luxury benchmark of 6:1
CTR
Strong relevance signal
Conversion Rate
Expected — luxury bookings have longer consideration cycles
CPC
Within target range