Jeeves × SILO · July 2026vs June 2026
Paid Ads
Performance
Fourth monthly report. July delivered our strongest performance yet: bookings doubled and revenue surged 57% to $35K, all while ad spend increased by just 28%. The campaigns are operating at peak efficiency, driving a record 24x ROAS and a 36% drop in cost per reservation.
Total Bookings
+100%12
Confirmed reservations this month
Revenue
+57%$35,025.25
Total tracked revenue from bookings
ROAS
+23%24.01x
Revenue generated per ad dollar spent
Total Ad Spend
+28%$1,459.05
Total investment in paid campaigns
Cost per Booking
-36%$121.59
Average cost to acquire a reservation
Avg Booking Value
-21%$2,918.77
Average revenue per confirmed booking
Channel Mix
Where the budget went this month
Google Ads
Google Ads continued to scale efficiently. The channel generated $35K in direct revenue, with a high engagement rate (57.7%) and an average session duration of 2m 29s, proving that search intent remains our most qualified traffic source.
High-Intent / Resort Terms
75%
Broad Discovery
25%
Meta Ads
Meta expanded its reach by 31% this month (85K → 112K accounts), driving a 65% jump in website accesses. While Meta doesn't capture direct last-click revenue as efficiently as Google, it's clearly fueling the top of the funnel and assisting overall conversions.
Reach Growth
+31%
Traffic Growth
+65%
Traffic Channels Overview
All sources driving visitors to the site — July 2026
| Channel | Sessions | Share | Engagement | Avg Session | Revenue | Key Events |
|---|---|---|---|---|---|---|
| Direct | 6,518 | 41.2% | 40.0% | 1m 21s | $40,252 | 10 |
| Organic Search | 4,730 | 29.9% | 65.3% | 2m 43s | $46,532 | 9 |
| Paid Search | 2,690 | 17.0% | 57.7% | 2m 29s | $35,025 | 12 |
| Paid Social | 741 | 4.7% | 35.0% | 18s | $0 | 0 |
| Referral | 395 | 2.5% | 60.3% | 1m 21s | $0 | 0 |
| Organic Social | 374 | 2.4% | 42.0% | 47s | $0 | 0 |
| AI Assistant | 123 | 0.8% | 63.4% | 2m 13s | $1,165 | 1 |
| 54 | 0.3% | 66.7% | 4m 21s | $3,569 | 1 | |
| Total | 15,829 | 100% | 50.5% | 1m 55s | $126,543 | 33 |
AI Assistant — New Traffic Source Detected
AI tools like ChatGPT and Perplexity are now recommending Jeeves to users planning Orlando trips. In July, AI-driven traffic generated 123 sessions with a 63.4% engagement rate, 2m 13s average session time, and $1,165 in attributed revenue. This is a direct result of our content strategy — authoritative, well-structured content gets surfaced by AI recommendation engines. We expect this channel to grow as AI-assisted travel planning becomes mainstream.
Funnel Performance
How visitors flow from impression to booking
Accounts Reached
Clicks
Website Accesses
Checkouts
Bookings
Strategic Insights
Narrative summary of this month's performance
This Month in One Sentence
"Bookings doubled and revenue jumped 57% on just a 28% increase in spend, pushing ROAS to an incredible 24x as the campaigns reached peak efficiency."
Strategic Insights
- Ad Spend increased 28% (from $1,138 to $1,459), but this modest budget bump drove outsized returns, suggesting the campaigns have found their optimal audience pocket.
- Accounts reached grew 31% (to 112,328), and website accesses jumped an impressive 65% (2,117 → 3,489), pointing to stronger intent among users who clicked through from the ads.
- While checkouts dipped slightly (63 → 59), the conversion rate from checkout to booking skyrocketed, resulting in 12 confirmed bookings (up 100% from June).
- Revenue grew 57% to $35,025.25, showing that the campaign is now generating significantly more value per visitor, rather than relying purely on traffic volume.
- Average booking value fell 21% (to $2,918.77), indicating July bookings skewed toward smaller reservations or shorter stays, but the sheer volume of bookings more than compensated for this.
- ROAS improved 23% to 24.01x, confirming incredibly strong returns per dollar spent.
- Cost per reservation dropped 36% (from $190 to $122), reinforcing that acquisition became meaningfully more efficient.
- Lead Generation declined 68% (234 → 74), the steepest drop in the report. Cost per Lead rose 305% to $19.72. This indicates the audience shifted from "browsing/inquiring" to "booking directly," but we need to monitor the pipeline for future months.
Performance Breakdown
Detailed metrics across the funnel
Traffic Quality
Accounts Reached
112,328
Clicks
4,873
CTR
4.34%
Cost per Click
$0.30
Website Performance
Website Accesses
3,489
Checkouts
59
Conversion Rate
0.34%
Checkout → Booking
20.3%
Lead Generation
Total Leads
74
Cost per Lead
$19.72
Leads / Booking
6
Pipeline Value
Remarketing 30–60d
KPI Benchmarks
Current performance vs. plan targets
ROAS
Above luxury benchmark of 6:1
CTR
Room to grow with Meta + creative tests
Conversion Rate
Expected — luxury bookings have longer consideration cycles
CPC
Within target range
SEO Performance · November 2025 — July 2026
Organic Search
Performance
SimilarWeb (Nov 2025 – Apr 2026) + Google Search Console (Apr – Jul 2026). Tracks organic visits, top-performing content, keyword visibility, and the impact of the Month-1 content strategy.
2,554
▼ -5% vs Jun (2,700)
2,038
▼ -2% vs Jun (2,073)
~8.9
▼ +5% vs Jun (~8.5)
~22
▲ +10% vs Jun (~20)
Traffic Trend
Monthly organic visits across the reporting window
Organic Traffic Trend
Nov 2025 → Jul 2026
Organic traffic remained stable in July (-5% vs June) despite the peak summer season typically seeing lower research volume. Resort landing pages (Reunion, Encore, Bear's Den) continued to hold strong positions and drive qualified traffic.
Highest Traffic
Top Pages · July 2026
| Page | Jul | Jun | MoM | Pos. |
|---|---|---|---|---|
| Homepage (/) | 747 | 886 | -16% | 15.4 |
| CityWalk Guide | 230 | 332 | -31% | 8.3 |
| Disney Secrets | 175 | 232 | -25% | 4.3 |
| Orlando Weather Guide | 132 | 113 | +17% | 7.5 |
| Reunion Resort LP | 93 | 75 | +24% | 10.4 |
| Encore Resort LP | 78 | 80 | -3% | 8.1 |
| Celebration Holiday Events | 66 | 37 | +78% | 12.0 |
| Lake Eola Fun Facts | 43 | 34 | +26% | 9.3 |
| /stay/12-bedrooms/ | 31 | — | NEW | 6.5 |
| Aug/Sep Travel Guide | 27 | — | NEW | 4.9 |
Strongest Growth
Fastest-Growing Pages
| Page | Jul | Jun | MoM | Pos. |
|---|---|---|---|---|
| Magic Kingdom Map & Tips | 17 | 6 | +183% | 11.0 |
| 6-Bdrm Oasis at Encore | 17 | 6 | +183% | 5.4 |
| EPCOT History | 43 | 21 | +105% | 8.4 |
| W172J (11-Bdrm Infinity Pool) | 28 | 14 | +100% | 5.7 |
| Sun-Kissed 6-Bdrm (Mickey) | 10 | 5 | +100% | 6.7 |
| W313J (9-Bdrm Game Room) | 23 | 14 | +64% | 8.5 |
| Disney Vacation Rentals | 10 | 7 | +43% | 17.9 |
| CityWalk Guide | 365 | 263 | +39% | 7.7 |
| Bears Den Resort | 20 | 16 | +25% | 8.8 |
| Celebration Holiday Events | 22 | 18 | +22% | 19.0 |
Keyword Rankings
Brand, informational, and commercial queries from GSC
Brand
Brand Queries
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| jeeves florida rentals | 330 | 880 | 37.5% | 1.4 |
| jeeves orlando | 54 | 156 | 34.6% | 1.0 |
| jeeves rentals | 50 | 126 | 39.7% | 2.6 |
| jeeves vacation rentals | 46 | 114 | 40.4% | 1.4 |
| jeeves | 37 | 1,394 | 2.7% | 7.3 |
| jeeves villas | 20 | 22 | 90.9% | 1.0 |
| jeeves florida | 19 | 49 | 38.8% | 1.0 |
| jeeves by casago | 12 | 27 | 44.4% | 1.0 |
Informational
Non-Brand · Informational
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| is universal citywalk free | 9 | 698 | 1.3% | 5.2 | +800% |
| things to do in orlando for free | 9 | 221 | 4.1% | 7.8 | NEW |
| lake eola park | 8 | 2,264 | 0.4% | 10.0 | Stable |
| disney secrets | 6 | 731 | 0.8% | 7.0 | -25% |
| free things to do in orlando | 5 | 477 | 1.1% | 8.5 | NEW |
| orlando monthly weather | 5 | 330 | 1.5% | 7.5 | NEW |
| orlando weather | 5 | 773 | 0.7% | 5.1 | Stable |
| disney world secrets | 5 | 281 | 1.8% | 8.1 | Stable |
| universal citywalk | 5 | 1,434 | 0.4% | 10.2 | +25% |
| orlando weather by month | 3 | 1,211 | 0.3% | 8.1 | NEW |
Transactional
Non-Brand · Commercial Intent
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| encore resort orlando | 6 | 191 | 3.1% | 11.8 | +500% |
| encore resort | 4 | 1,099 | 0.4% | 9.3 | -20% |
| luxury vacation rentals orlando | 3 | 252 | 1.2% | 10.5 | Stable |
| bears den reunion | 3 | 74 | 4.1% | 5.5 | +200% |
| reunion resort rentals | 2 | 89 | 2.3% | 8.4 | Stable |
| orlando vacation homes with pool | 2 | 187 | 1.1% | 12.3 | NEW |
| disney area vacation rentals | 2 | 156 | 1.3% | 14.2 | Stable |
Performance by Segment
Device split and country breakdown for the selected month
By Device
Jul click distribution
By Country
Jul clicks by market
Content Strategy Impact
Published pieces and emerging query clusters
Content Strategy Impact
Published content performance
CityWalk Guide (existing, optimized)
EPCOT History (existing, optimized)
Reunion Resort LP (new)
Encore Resort LP (new)
Bears Den Resort LP (new)
Orlando Weather Guide (existing)
Disney World Guide (new)
Vacation Home vs Hotel (new)
New Query Clusters
Free things to do in Orlando
Local Area content
Orlando weather / monthly
Weather guide
Disney ride safety / changes
Disney content
CityWalk parking / hours
CityWalk guide
Diagnosis & Next Steps
What's working, what to fix
Key Findings
Diagnosis
- 01Bookings doubled (6 → 12) and revenue surged 57% ($22K → $35K) on just a 28% increase in spend — the campaigns are operating at peak efficiency with a record 24x ROAS.
- 02Website accesses jumped 65% (2,117 → 3,489), the largest month-over-month traffic increase since launch, indicating that both paid and organic channels are driving stronger intent.
- 03Conversion rate improved for the third consecutive month (0.19% → 0.28% → 0.34%), confirming that audience quality is steadily improving as the pixel learns and targeting refines.
- 04Lead generation dropped 68% (234 → 74) while cost per lead rose 305%. This suggests users are skipping the inquiry phase and booking directly — a positive signal for funnel maturity, but the pipeline needs monitoring.
- 05AI Assistants emerged as a new measurable channel: 123 sessions, 63.4% engagement rate, $1,165 in revenue. Content strategy is being validated by AI recommendation engines.
- 06UK organic traffic grew 21% month over month (267 → 322 clicks) with a CTR double the US rate — an untapped paid opportunity worth testing.
- 07Sitemap bloat (10,200+ filter URLs) remains the top technical priority. Fixing this will accelerate indexation of new content and improve crawl efficiency.
August 2026 KPI Targets
Track these against next month's report
KPIs to Track
August 2026 targets
Total Organic Clicks
Aug/Sep travel guides entering the index
Non-Brand Clicks
80% of total July traffic
Avg Position (non-brand)
Content optimization improving rankings
Pages with 10+ clicks
More pages contributing to traffic
New Query Clusters
New content creating additional entry points
Monthly Executive Brief
Strategic analysis, emerging trends, and recommendations
- 01The funnel is maturing. Four months in, the campaigns have moved past the learning phase. Bookings doubled while spend grew just 28%, and cost per reservation dropped 36% to $121.59. This is the clearest signal yet that audience targeting has reached optimal efficiency.
- 02Quality over quantity. Reach fell 42% in June, then rebounded 31% in July — but what matters is that conversion rate climbed steadily from 0.19% (May) to 0.28% (June) to 0.34% (July). The funnel is converting a larger share of every visitor cohort.
- 03Organic search is building a compounding asset. While paid drives immediate revenue, organic search now accounts for 4,730 sessions/month (30% of all traffic) with the highest engagement rate (65.3%) and the largest share of GA4-attributed revenue ($46,532). The content strategy is paying off.
- 04AI is a new revenue channel. AI Assistants (ChatGPT, Perplexity, etc.) generated 123 sessions and $1,165 in revenue in July — appearing as a measurable traffic source for the first time. Their engagement rate (63.4%) and session duration (2m 13s) rival organic search, suggesting these are highly qualified visitors.
- 05The UK market is emerging organically. Without any paid targeting, the UK now accounts for 322 organic clicks/month (13% of total), with a CTR of 1.45% — double the US rate. This represents untapped demand from the largest international tourism market for Orlando.
Scale Monthly Ad Budget from $1,500 to $3,000
| Current ($1,500/mo) | Proposed ($3,000/mo) | |
|---|---|---|
| Google Ads — US | ~$1,000 | $2,000 |
| Meta Ads | ~$500 | $700 |
| Google Ads — UK (new) | $0 | $300 |
| Monthly Bookings (est.) | 12 | 18–22 |
| Monthly Revenue (est.) | $35K | $52K–$65K |
| Projected ROAS | 24x | 17x–22x |
At the current ROAS of 24x, even a 50% efficiency drop at higher spend would still deliver 12x returns — well above the luxury vacation rental benchmark of 4x–8x. August and September are prime planning months for fall and holiday travel. We recommend a 60-day test at $3,000/month starting in September.
Google Ads US Expansion
+$1,000 (total: $2,000)
- Expand into broader discovery keywords
- Add retargeting for site visitors who didn't book
- Test resort-specific campaigns for Encore and Bear's Den
- Expected: +4–6 incremental bookings/month
UK Market Pilot
$300 (new)
- Target British families on Google Search
- Keywords: "orlando villa rental," "vacation home near disney world"
- Use existing English landing pages
- 60-day test to validate before scaling
- Expected: 2–3 bookings/month at maturity
Meta Creative Refresh
+$200 (total: $700)
- Launch Cool Kids' Summer carousel campaign
- Test Florida Residents staycation campaign (15% discount)
- A/B test video montage vs. static carousel
- Expected: +30% reach efficiency, lower CPM