Jeeves × SILO · May 2026vs April 2026
Paid Ads
Performance
Second monthly report. Meta Ads launched alongside Google in May — expanding reach, lifting revenue 171%, and pushing ROAS to 17.20x.
Total Bookings
+25%5
Confirmed reservations this month
Revenue
+171%$19,846.48
Total tracked revenue from bookings
ROAS
+108%17.20x
Revenue generated per ad dollar spent
Total Ad Spend
+30%$1,153.61
Total investment in paid campaigns
Cost per Booking
+4%$230.72
Average cost to acquire a reservation
Avg Booking Value
+116%$3,969.30
Average revenue per confirmed booking
Channel Mix
Where the budget went this month
Google Ads
Continued to anchor performance in May with a 71% lift in website traffic (1,521 → 2,600). Strategy stayed weighted toward high-intent and resort-specific terms with proven historical performance.
High-Intent / Resort Terms
70%
Broad Discovery
30%
Meta Ads
Meta launched in May after the ad-account issue was resolved, immediately driving a 450% surge in accounts reached and a 191% lift in clicks across the channel mix.
Reach Growth
+450%
Click Growth
+191%
Funnel Performance
How visitors flow from impression to booking
Accounts Reached
Clicks
Website Accesses
Checkouts
Bookings
Strategic Insights
Narrative summary of this month's performance
This Month in One Sentence
"Meta came online and the mix scaled fast: reach +450%, revenue +171%, and ROAS doubled to 17.20x — with cost per booking essentially flat."
Strategic Insights
- Meta Ads launched in May alongside Google, expanding the channel mix and driving a 450% surge in accounts reached (27,104 → 149,035) and a 191% lift in clicks (1,647 → 4,797).
- Investment grew 30% (from $889 to $1,154) with the addition of Meta — even with the broader reach, spend stayed disciplined and tightly tied to qualified intent on Google.
- Google Ads alone grew website traffic 71% (1,521 → 2,600 sessions), proving the channel continued to scale efficiently even before counting incremental Meta traffic.
- Conversion rate dipped 27% (0.26% → 0.19%) — expected during a prospecting expansion as top-of-funnel volume from Meta brings in earlier-stage visitors who convert on a longer cycle.
- Despite the conversion dip, bookings rose 25% (4 → 5) and revenue surged 171% ($7,337 → $19,846), driven by a 116% jump in average booking value ($1,834 → $3,969) — campaigns attracted guests with higher purchasing power and longer stays.
- ROAS more than doubled (8.25x → 17.20x), with each $1 invested returning $17.20 — well above the 6:1–10:1 luxury benchmark, with cost per reservation effectively flat ($222 → $231, +4%).
Performance Breakdown
Detailed metrics across the funnel
Traffic Quality
Accounts Reached
149,035
Clicks
4,797
CTR
3.22%
Cost per Click
$0.24
Website Performance
Website Accesses
2,600
Checkouts
104
Conversion Rate
0.19%
Checkout → Booking
4.8%
Lead Generation
Total Leads
215
Cost per Lead
$5.37
Leads / Booking
43
Pipeline Value
Remarketing 30–60d
KPI Benchmarks
Current performance vs. plan targets
ROAS
Above luxury benchmark of 6:1
CTR
Room to grow with Meta + creative tests
Conversion Rate
Expected — luxury bookings have longer consideration cycles
CPC
Within target range
SEO Performance · November 2025 — May 2026
Organic Search
Performance
SimilarWeb (Nov 2025 – Apr 2026) + Google Search Console (Apr – May 2026). Tracks organic visits, top-performing content, keyword visibility, and the impact of the Month-1 content strategy.
2,874
vs 6,852 in April · -58%
2,221
77% of total May traffic
~9.0
Target June: <8.0
~18
Target June: 25+
Traffic Trend
Monthly organic visits across the reporting window
Organic Traffic Trend
Nov 2025 → May 2026
71% of May's decline is caused by a single article ("Top 10 Disney Secrets") losing ~900 clicks due to a likely position/snippet loss. Excluding that anomaly, the rest of the site declined ~12%, consistent with post-spring-break seasonality.
Highest Traffic
Top Pages · May 2026
| Page | May | Apr | MoM | Pos. |
|---|---|---|---|---|
| Homepage (/) | 873 | 1,016 | -14% | 17.4 |
| CityWalk Guide | 365 | 263 | +39% | 7.7 |
| Disney Secrets | 208 | 1,115 | -81% | 3.9 |
| Orlando Weather Guide | 156 | 195 | -20% | 8.2 |
| Reunion Resort LP | 81 | 99 | -18% | 12.2 |
| Lake Eola Fun Facts | 67 | 114 | -41% | 9.5 |
| Encore Resort LP | 63 | 83 | -24% | 9.1 |
| EPCOT History | 43 | 21 | +105% | 8.4 |
| Late Aug/Sep Travel | 32 | 26 | +23% | 5.9 |
| W172J (11-Bdrm Infinity Pool) | 28 | 14 | +100% | 5.7 |
Strongest Growth
Fastest-Growing Pages
| Page | May | Apr | MoM | Pos. |
|---|---|---|---|---|
| Magic Kingdom Map & Tips | 17 | 6 | +183% | 11.0 |
| 6-Bdrm Oasis at Encore | 17 | 6 | +183% | 5.4 |
| EPCOT History | 43 | 21 | +105% | 8.4 |
| W172J (11-Bdrm Infinity Pool) | 28 | 14 | +100% | 5.7 |
| Sun-Kissed 6-Bdrm (Mickey) | 10 | 5 | +100% | 6.7 |
| W313J (9-Bdrm Game Room) | 23 | 14 | +64% | 8.5 |
| Disney Vacation Rentals | 10 | 7 | +43% | 17.9 |
| CityWalk Guide | 365 | 263 | +39% | 7.7 |
| Bears Den Resort | 20 | 16 | +25% | 8.8 |
| Celebration Holiday Events | 22 | 18 | +22% | 19.0 |
Keyword Rankings
Brand, informational, and commercial queries from GSC
Brand
Brand Queries
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| jeeves florida rentals | 330 | 880 | 37.5% | 1.4 |
| jeeves orlando | 54 | 156 | 34.6% | 1.0 |
| jeeves rentals | 50 | 126 | 39.7% | 2.6 |
| jeeves vacation rentals | 46 | 114 | 40.4% | 1.4 |
| jeeves | 37 | 1,394 | 2.7% | 7.3 |
| jeeves villas | 20 | 22 | 90.9% | 1.0 |
| jeeves florida | 19 | 49 | 38.8% | 1.0 |
| jeeves by casago | 12 | 27 | 44.4% | 1.0 |
Informational
Non-Brand · Informational
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| is universal citywalk free | 9 | 698 | 1.3% | 5.2 | +800% |
| things to do in orlando for free | 9 | 221 | 4.1% | 7.8 | NEW |
| lake eola park | 8 | 2,264 | 0.4% | 10.0 | Stable |
| disney secrets | 6 | 731 | 0.8% | 7.0 | -25% |
| free things to do in orlando | 5 | 477 | 1.1% | 8.5 | NEW |
| orlando monthly weather | 5 | 330 | 1.5% | 7.5 | NEW |
| orlando weather | 5 | 773 | 0.7% | 5.1 | Stable |
| disney world secrets | 5 | 281 | 1.8% | 8.1 | Stable |
| universal citywalk | 5 | 1,434 | 0.4% | 10.2 | +25% |
| orlando weather by month | 3 | 1,211 | 0.3% | 8.1 | NEW |
Transactional
Non-Brand · Commercial Intent
| Query | Clicks | Impr. | CTR | Pos. | Trend |
|---|---|---|---|---|---|
| encore resort orlando | 6 | 191 | 3.1% | 11.8 | +500% |
| encore resort | 4 | 1,099 | 0.4% | 9.3 | -20% |
| luxury vacation rentals orlando | 3 | 252 | 1.2% | 10.5 | Stable |
| bears den reunion | 3 | 74 | 4.1% | 5.5 | +200% |
| reunion resort rentals | 2 | 89 | 2.3% | 8.4 | Stable |
| orlando vacation homes with pool | 2 | 187 | 1.1% | 12.3 | NEW |
| disney area vacation rentals | 2 | 156 | 1.3% | 14.2 | Stable |
Performance by Segment
Device split and country breakdown for May
By Device
May click distribution
By Country
May clicks by market
Content Strategy Impact
Published pieces and emerging query clusters
Content Strategy Impact
Published content performance
CityWalk Guide (existing, optimized)
EPCOT History (existing, optimized)
Reunion Resort LP (new)
Encore Resort LP (new)
Bears Den Resort LP (new)
Orlando Weather Guide (existing)
Disney World Guide (new)
Vacation Home vs Hotel (new)
New Query Clusters
Free things to do in Orlando
Local Area content
Orlando weather / monthly
Weather guide
Disney ride safety / changes
Disney content
CityWalk parking / hours
CityWalk guide
Diagnosis & Next Steps
What's working, what to fix
Key Findings
Diagnosis
- 01Organic traffic grew significantly from March to April (+106%) before a May correction driven by one anomalous page.
- 02Excluding the Disney Secrets anomaly, the site is on a positive trajectory with new content gaining visibility.
- 03Mobile dominates (68% of clicks) with better positions and CTR than desktop.
- 04Brand search is healthy (positions 1.0–2.6, CTRs 35–91%).
- 05New query clusters are emerging from recently published content.
- 06Property pages are gaining organic visibility through improved site structure.
- 07Commercial keywords (luxury rentals, vacation homes with pool) are visible but need position improvements.
June 2026 KPI Targets
Track these against next month's report
KPIs to Track
June 2026 targets
Total Organic Clicks
Recovery from Disney Secrets + new content
Non-Brand Clicks
New content driving informational queries
Avg Position (non-brand)
Content optimization improving rankings
Pages with 10+ clicks
More pages contributing to traffic
New Query Clusters
Month 2 content creating new entry points